Over the past week we’ve been running a contest at 99Designs to create a logo for our new company Constant Change Coaching. We love creating graphics and designing things, but we realize we can only do so much. There are a ton of tasks to be completed when starting a new venture. It’s easy to try to do everything and end up with mediocre results because you spread yourself too thin. So we decided to find a designer to create the logo while we focused on those tasks that only we could do. And instead of hiring a single designer we decided to run a contest at 99Designs.
After a week long contest we have received 125 entries to choose from for less than $350! Had we worked with a single graphic designer, we would have gotten maybe 10 different designs to choose from for around the same price. The vast majority of the submissions are professionally done so our choice will not be easy. But we would rather spend our time choosing from 125 designs than trying to create one or two that may still not capture what we want a logo to say about our company.
Are there tasks you are doing in your business or personal life that someone else could perform better? Are you spending your time doing only what you can do and letting others do the tasks that anyone could do? If you want to provide real value and be a linchpin, then focus on what you do best, your art, and engage others linchpins to do the rest. Odds are that together you’ll create something beyond what either of you could do separately.
The new logo will be up on the website within the next week.
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